Like the Flowing River: Sanjay Mitra Information Architect Kolkata sharing the moments ...

Did you hear about Feedback Loop / Kerios/Trigger /Simulation/ and so on? They are just those words associated with psychology, precisely how human behave and how their Attitude does shape up, and what instigate to their habit changes. I have learnt they and they have made their entrance in UX too long back. Nevertheless, it’s never too late to learn. Now I always wondered what drives people toward action and let me tell you why. I am an Information Architect Living in Kolkata erstwhile Calcutta and I do UX to earn a living. Besides living that is my passion too, to know more about the fluids inside the brain. I wanted to know why and how the word SALE creates such a huge impact on us that we tend to buy randomly without any prior need. This is the time we should take deep dive down and unpack the hidden treasure. How? Psychologists would have loved to explain these and we may found thousands and thousands of line written various websites. They talk about   Rorsc...

It is being said that Digital advertising is getting powerful now than it ever has been. But where does the UXM(User Experience management) Stands? Are we lagging behind the trend?  If there is enough research has already made to demystify consumer psychology in the IT sphere? Does the current research have any significant values on consumer behaviour? Does it tends to offer very limited views, and is of little practical value? Who are the netizen that consumed UXM solution in today’s world?  Does the end result of such fragmented research often leaves major “soft” behavioural issues unaddressed or unaccounted. In the view of above Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behaviour as because the anthropological approach focuses on the influences of culture and society on the individual consumer’s behaviour; it emphasizes participant observation and academic analysis of consumer behaviour t...