The Spectator

On 23 July 2019, a sensational tale came out of a video clip that shook the internet world. Someone (now become famous Atindra) post a Lata Mangeshkar score from the seventies, sung by an old woman from slum, sitting on a railway station. Very popular Bollywood hits, full of melancholy and pathos – 'Zindagi or Kuch Bhi Nahin, Teri meri Kahani hai' is a song that strings emotional chords of million heart within a while. From their onwards, Ranu Maria Mondal`s, saga hit like a tsunami to every household in India. The song she sang from 'Teri meri Kahani hai' to 'Teri meri yea Kahani' swept million hearts in netizen world (including memes and trolls), every corner, every nook of IT and Corporate organizations. The song went viral with 1.2m followers on FB, what's app messages, and insta posts, which became the talk of the town. The Divine Voice of Ranu Mondal not only took her out from the dirt but also paved her way to the Tinsel town. Until to this day t...

‘The purpose of Anthropology is to make the world safe for human differences’ as referred by Great American Anthropologist and folklorist Ruth Benedict. In today's world, anthropology is more important than ever – as Anthropology in Digital Form explains and understands the existence of facts, attitudes, representation that has been part of our living and thinking. When we talk about ‘Ethnography’ extensively or when I have to deliver a sales pitch on the same subject line, since ‘Ethnography’ is so much related to Customer experience, I feel honored inside being Grandson of Dr.Mitra and I salute him for bringing Theory to Life Through Field Study – for the first time in India .   Dr, Panchanan Mitra was born in Calcutta at 143, Raja Rajendra Lal Mitra Road, (named after the elder brother of his grandfather, Raja Rajendralal Mitra LLD.,C,I,E.) on May 24, 1892,third issue (eldest surviving son of Udayendralala Mitra(1858-1915)and Jog Maya Devi (died June 1893). His anc...

Once again a big dark murky silence, I myself do not remember when was the last time I sat down to write a blog on User Experience, Information Architecture or Visual Design. As if I was crossing past a big vacuum in laps of time. A year past maybe, well I am not sure since I don’t look back to my posts unless there is a real need of doing so. Nevertheless, what I was doing? Silently watching the transition? or transformation? Or, trying to take a shape that organizations envisioning? That big vacuum has left a big question to me.  What Next?  What is the single big next thing is going to happen or as an Information Architect, what should we try and adapt fast? There are too many things…Single responsibility principle is likely to abolish. Therefore, in writing this blog I am actually searching for an answer, leaving a question for everybody WHAT …? Is the single next big thing… a)    Artificial Intelligence / Machine Learning b)   Augmented Realit...

It was the start of 2016 and I was kind of I was awestruck with an idea of having 'Nariel Pani' in a pouch. Now before any inference is drawn, let me say I am a big fan of this cola - build by nature and I take it everytime I am done with my lunch. But !!! this is not available at office premises, mall, multiplex or any shaded auditorium. SO, I thought why can't we bottle it in any container and market it, So I created this idea and Teaser ... only if anybody takes any interest  

Did you hear about Feedback Loop / Kerios/Trigger /Simulation/ and so on? They are just those words associated with psychology, precisely how human behave and how their Attitude does shape up, and what instigate to their habit changes. I have learnt they and they have made their entrance in UX too long back. Nevertheless, it’s never too late to learn. Now I always wondered what drives people toward action and let me tell you why. I am an Information Architect Living in Kolkata erstwhile Calcutta and I do UX to earn a living. Besides living that is my passion too, to know more about the fluids inside the brain. I wanted to know why and how the word SALE creates such a huge impact on us that we tend to buy randomly without any prior need. This is the time we should take deep dive down and unpack the hidden treasure. How? Psychologists would have loved to explain these and we may found thousands and thousands of line written various websites. They talk about   Rorsc...

how does audio can change the User Experience around us Let me now come to the main point - the experience vibe, how does this Friday Night Blue – services slipped inside the UX realm. Let’s accept (though, there is no denial) we all live in a world where all of us are connected to each other – digitally. We engage ourselves through a wide variety of services and devices. No big deal right, yes. But the big thing is when you are not quite into you, would you afford to search apps and instruct that damn device to take you back at normality. Do tell me yes! You need ‘Siri’ right, She is supposed to do everything a personal assistant would do for you. I wish if I had ‘Jeevs’ the immaculate and loquacious Reginald Jeeves , from P. G. Wodehouse series who is witty enough to handle any tumultuous situation and have a hands on experience in rescue act, whenever is needed. Ask Bertie! Audio and the User Experience so intertwined to each other, aren’t they? Let me tell you digi...