You have to look at the content. You find yourself interacting with exactly the screen features the designer intended. And you don't mind - it's easy, and you get just what you came for.
Jakob Nielsen's (usability specialist)analysis of 42 websites found that usability projects increased sales by an average of 100% (traffic by 150% and productivity by 161%). Simplicity means, use as many pixels as you need, in whatever way you need, to facilitate the communication that needs to happen.
The list below is a summary of many of the common features of typical "Web 2.0" sites.
Simplicity / Central layout / fewer columns / Separate top section / Solid areas of screen real-estate / Simple nav / Bold logos / Strong colours
Rich surfaces etc.
Some of this example can be seen in our design.
AGO example: http://www.eurofashions.in/http://www.primoestates.com/http://www.rdesigns.in/http://www.facultyschool.org/
Solid areas of screen real-estate
Leading on from the clearly differentiated top area, you'll notice that lots of sites define the various areas of real-estate boldly and clearly.
Real estate comes in various forms, including:Navigation / Background / canvas
Main content area / Other stuff /Callouts / cross-links /
It's possible to design a web page so that these areas are immediately distinct from their neighbours.
The strongest way to do this is using colour, white space etc.
AGO example:
http://www.primoestates.com/
http://www.eurofashions.in/

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