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Research on Facebook Power users to identify the audience and their core behaviour towards the site
Purpose: To conduct a research through the various online research channels.
Objective: To identify the behaviour pattern.
Agenda: Identifying audience through a demographic and physiographic research.
Deliverable: report
Facebook is the second most popular site in the world according to the three-month Alexa traffic rankings. This site's audience tends to be users who browse from school and home they are also disproportionately women under the age of 45 who have postgraduate educations.
Here I have listed few statistical charts audited by Alexa websites. http://www.alexa.com/siteinfo/facebook.com#
Audience Demographics for Facebook.com
Now if we can closely monitor the statistics produced be the Alexa website we can conclude the power user of face book comes from the School, following by the graduate schools, which mostly fall under 25-34 years of age group, people browsing from the school is over represented in facebook and interesting fact is among this group female audience are significantly large.
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location and their browsing pattern
From the above screen it is observed that the power user of facebook is keener on the community and to show off the personality.
If I may quote John Gray the famous relationship expert from the USA from his book “Men are From Mars, Women are From Venus”, ‘Men Go to Their Caves and Women Talk’ we can surely differentiate women are more expressive than the men who just want to talk even if there is nothing to talk about. Women want to share their problems with their dear ones and seek their support and help. They often talk to the communities relating to their thoughts, ideas simply they love share, express and to show off. They long for appreciation, respect, love and care. So from the above audience demographic report we may choose to conduct interviews with the women from the different categories, and we may have one School Girl, College girl, housewife under 34 years and a working woman (who doesn’t have much time to socialize). We will also have a male graduate student and a passed out intern who can also add certain value to throw some light into it.
Survey
Purpose: The survey asked participants to complete the questionnaire regarding their Facebook sage.
Objective: It will help us to identify the behaviour, interaction and mental models of a participant toward the status update feature.
Agenda: Identifying interaction nature of an user
Deliverable: Survey report
Participant: - 1
Q1. On average, how long do you spend on Face book per week?
ANS.
| | 1 - (just under) 2 hours |
| | 1 - (just under) 2 hours |
| | 2 - (just under) 3 hours |
| | 3 - (just under) 4 hours |
| | 4 hours or more |
Q2. How important do you feel the ‘facebook Status Update Feature’
ANS.
| | Not Important |
| | Important |
| | Very Important |
Q3. How important do you feel the ‘facebook Status Update Feature’
ANS.
| | Not Important |
| | Important |
| | Very Important |
Rationale: If I am on the top of a hill and watching sunrise at ‘Kanchenjunga Mountain’, I will defiantly look forward to take a snap of it and update through a mobile device.
If I am socializing with a celebrity in a party I would be upload a video with it.
Q4. Do you feel uploading photos and videos with the Status updating causes confusion?
ANS.
| | Yes |
| | No |
| | Not sure but I would like to state what I feel |
Rationale: I would be happy if I can see a write up stating ‘attach video with the message’ or add a photo , may be iconic representation of video and photo would be good for me.
I would also recommend if a help balloon can be produced instead of a write up, so that people can avoid reading and comprehend through the visual representation.
| |
Conclusion Many popular social networking services, such as Facebook and Twitter, enable users to write a brief status message, which is then visible to their connections on the network. For example, Facebook‟s status message can be up to 423 characters long; the prompt “What‟s on your mind?” encourages the user to fill in the status box. I have conducted a survey to explore the ways in which people use status messages to ask questions of their social networks. The findings should be interpreted in light of possible biases introduced by the demographic of the survey population. |
Persona
User: Anatara the Student, Govt. College of Art, Applied Art
Background
: Antara is an art student specializing in applied art. She uses a computer, but she's an artist by trade and not so computer-savvy. A computer is just another tool for getting her artefact tasks done.
Key goals: Being a designer it is extremely important for her to build a network of her own with the people from different country, different perspective. Every time she wants to update with a post, she feels she should add a thumbnail of her work associating with the text, or to upload a video of her workshop days. But she wants the people to understand the essence of her update without any confusion.
A usage scenario: At the start of everyday she would update her status with an illustration sharing with her friends, networks through the face book status update, and then she would go to the college and meet other friend. There will be interesting campus work which she sometime records through her mobile phone. That’s one of her favourite things because she felt every work has its own distinction from the process perspective and if that can be shared and further developed. On a good day she tried to upload the video she recorded through the face book. First she updates the text then added the video. Surprisingly her friends could not relate the message with video and got confused.
She realizes the pitfall immediately and wished if there is something which makes the system simplified to a further.
About the persona: The persona describes the user's goals and some of the interaction. It's not too specific in describing the actual UI because that will be created later. The goal is to understand important tasks in the UI and the user's motivations. The intention here is to understand what a specific, representative, user wants to do and what doing the task would be like.
The Design
(A note on psychological manifestations and the psychology behind Facebook and its use.
Through a psychographic study it is observed greater use of Facebook was associated with feeling closer to and more satisfied with friends . Shy students are heavier users of Facebook reported the same levels of loneliness as their shy peers who didn't use the service so much. So adding mood may help them to manifest something which they might struggle with purely face-to-face relationships. They think that if their data had been collected over time, it would likely have shown that greater Facebook use led to reduced loneliness. Mental and emotional issues associated to and resulting from user habits they are The Curiosity Factor/ The Boredom Variable/ The Ache to Belong/ The Loneliness Phenomenon. Therefore adding mood to the status update in my design has arrived.)
Today, project roles are loosely defined because many project teams are small in scale. That’s the reason I guess a UX designer (comprises of Information Architect, Marketing & client servicing person, Visulaizer, Interface designer, Usabilty Analyst, SEO&SMO Consultant) can play a significant roll. What makes the role of the UX Designer even more challenging is that there exists a sort of “brand preemption” online—users begins to with a number of expectations for products and services they use online. This means that not only does a UX Designer have to ensure a consistent and quality experience; they have to appeal to their users sensibilities. All in all, there are plenty of responsibilities to go around when it comes to UX direction on a project.
Now I am putting my thoughts down with some core elements of User Experience Designing, whatever small idea I have on the subject I am trying to define them so in case anybody is looking forward to grasping the concept and by chance landed to my blog therefore find it simple and stupid.
Analyse the Opportunity (Business & users)
Identifying the stakeholders / Create the UX visions / Segment the market /
Here the job is to
Research
Build the context to use
Create User Experience
Therefore according to me the essential skill set of UX Designer could be the followings

Yesterday renowned Graphic Designer , Shri Binoy Sarkar passed away. But he left with his unlimited creations, for this world which would inspire the upcoming and promising graphic designers for many years.
Sri Sarkar is an alumni of Yale university, USA and was associated with the National Institute of Design for many years. Later on he joined the Handicrafts and Handloom Export Corporation of India and contributed significantly to a large number of projects and exhibitions all over the world. Shri Sarkar has also to his credit designing of such striking logos as of the Indian Airlines, ECIL, Airports Authority of India, Trade Fair Authority of India (Now the ITPO),Delhi Transport Corporation (DTC) to name a few.
His has left her wife Mira Sarakar, who is also a renowned artist and working at American Embassy as a teacher. Binoy Sarkar is no more, but his Legacy will continue to shape the design Industry. As he was my maternal uncle , I inheritate some of his skills and flare for art and started my career as a graphic designer.
Graphic Designers are always forgotten hero as seen for many years, but your work and contribution will not be forgotten Mejomama. May this post will help the audience and fraternity to see your work and embraced them.
Yesterday Calcutta has witnessed another eventful day. The son of its soil, the chess prodigy Grandmaster Surya Shekar Ganguly arranged a grand wedding reception at City Centre Hall.Many eminent personalities, media people gathered at the city centre hall to wish him happily ever after with Sudeshna, who is pursuing a PhD in nanoscience.
Among the invitees were Railways minister Mamata Banerjee , Kolkata Commissioner of Police Gautam Mohan Chakraborty, World Chess Champion Viswanathan Anand , Grandmaster Dibyendyu Barual, Deep Sengupta, Sports personality PK Bannerjee and many others.
Surya Shekhar can also be found at Twitter, (http://twitter.com/GMSuryaganguly) the account has been created recently while he was tying the knot with Sudeshna.
I have the opportunity to watch the event closely, being his relative and I took some of the snaps, which i hope would be liked by everyone.




Once upon a time there was a creature, which has a beautiful golden skin with black stripe, it was considered the mightiest animal on the soil of earth and it called Tiger.
The days are not very far from us when story teller will start like that
A shocking brief:-
We all should visit the following link and express our voices rather raise our voices.
Website Strategy (http://slidesha.re/ejlemN)This presentation was created for the clients whom I dealt with. I tried to help them in a way so that they can see the potential hidden under the soft skin of websites as it is no longer just a public face online. There could be thousands of such topics available at the net, but being a player of this field I indulge myself to publish it. I gathered all those pieces of helpful information I came across over a period of time, throughout my journey of eleven years and created it. Hopefully it would be liked by the audiences I am associated with.
Bengal wins Sontosh trophy for thirtieth times, beating Punjab two goals two one. I have seen them playing brilliant piece of football today in the final. This is the time we should talk about our football rather than cricket which is never quite a popular game in the world. Bengal always produces quality football in the past and we observed how they have raised Indian football once. During the time of Chuni Goswami, PK Banerjee they had lifted Asian games gold beating strong teams like Japan, South Korea. India beat Asian giants South Korea 2-1 in Asian Games finals in 1964, they finished 4th in 1956 Olympics Games, India started off 1970 with a Bronze medal in 1970 Asian Games beating Japan 1-0 in third place play-off, Then in 1984 India made an impressive 0-0 draw against strong Iranian side.
But then it was all cricket, one of the slow games of world, and football began to be neglected. Today a footballer in local clubs, if he is not among the stars, gets only 1lak in a year and not even a healthy two times meal compared to the billions rupees spend against a cricket player. Football is a far more superior game than cricket, it is exiting, it requires more physical strength and athletic skills and therefore more money is required.
Today I have seen a good bit of passing game, speed among the footballers; it should be eye opener to all of us. We should come forward and do something for the football, like Forlan (who helped Uruguay to reach semi final in the world cup) I also believe our footballers have the talents, skills but they lack stamina, support and a proper infrastructure. Let’s stand beside them, help them to make us proud once again.
My friends are my big source of inspiration. One of them has inspired me to post this blog , Actually it was him who kept browsing the scraps which I often left for my friends in different social networking sites and he found some scraps in form of Bengali rhyme scattered elsewhere. He suggested me to put them together and post them in my blog without isolating them. So here they goes …
If you read this blog after 32 years, if you read this story of a journey which is set amidst the vast meadow with a few peers around, if your heart is swept away with the tears of its soul, it will say don’t cry for me and it is because they say they can not die, it can not die, it will remain in the hearts of a million people; likewise in the drops her of tears.
She is a red flower, unknown, unnoticed, bloomed in an infamous bush everyday ignored by every soul. In her memoirs, she said, she met a man who appears with a brilliance of white from the deepest darkness of earthly hours.
She saw him coming, holding the sickle of the sun through the red sky; she witnessed so many battles and victories, and yet today he lost the final battle at the age of ninety five.
She watched him every autumn, every winter and every summer, standing between the people, people, the stream of humanity painted the city red. In those splendid moments, she silently observed how eloquently he held a million hearts in awe.
Today if she sees him fall, he will fall along with a thousand drops of tears, he will fall like the droplets in a cascade, she will salute him in his final journey towards the unknown, a red salute and the wind whispers you can not die because men Jyoti Basu can not die.




'Dynamic logic' an online-ad-research group analyzed 170,000 online ads database and come to a conclusion which strongly emphasized on the aesthetics which to be enhanced among the online advertisements. They have determined that creative factors such as persistent branding, strong calls to action and even human faces make for better ad recall, brand awareness, effectiveness and purchase intent.
Now I believe Creative is what person reacting to and which is why the brand has to come out from the banner ads. The graphics has to be more pictures dominative, more emotional, use human emotions their face, expressions, and stay simple. The ads that really reach out, that really touch a person and at the same time call them to action are the ones which have the most success.
An example is much awaited! Right and what could be better than mention yahoo “its you”(its called anthem) campaign which has covered online, television, print and outdoor in UK, US, India several other country.
So What's the Catch?
Web becomes more personally relevant to each of our consumers, so it’s important that we engage the world in the creation of our. See the video.