Twitter's effectiveness as a marketing tool
Coke's and Pepsi's Twitter accounts give each brand personality, making them more appealing and human to consumers. Consumers form a friendship-like relationship with their favorite brands, become advocates, and continue to buy while simultaneously providing "free" advertising via word-of-mouth and social media.
http://twitter.com/cocacola
http://twitter.com/pepsi
http://twitter.com/cocacola
http://twitter.com/pepsi
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