Pages

The invisible forces that influence and persuade people



Did you hear about Feedback Loop / Kerios/Trigger /Simulation/ and so on? They are just those words associated with psychology, precisely how human behave and how their Attitude does shape up, and what instigate to their habit changes. I have learnt they and they have made their entrance in UX too long back. Nevertheless, it’s never too late to learn.

Now I always wondered what drives people toward action and let me tell you why. I am an Information Architect Living in Kolkata erstwhile Calcutta and I do UX to earn a living. Besides living that is my passion too, to know more about the fluids inside the brain.

I wanted to know why and how the word SALE creates such a huge impact on us that we tend to buy randomly without any prior need. This is the time we should take deep dive down and unpack the hidden treasure. How?

Psychologists would have loved to explain these and we may found thousands and thousands of line written various websites. They talk about   Rorschach/TUNNELING/ Sequencing and much more. Cognitive psychology becomes more valuable for UX managers in order to drive right and desired action amongst the user.  


So to cut the long story in short I would like to feature few traits in following lines. I thought psychological triggers could come here in a big way. Let us hope all these lines may help others to define their UX solutions.

Reciprocation
It is our Human Nature that we feel like we need to repay . “The inner tension created in the gap between receiving and giving is often so powerful we will give anything in return just to reduce this discomfort” according to Author and psychologist David Straker.
Ex:- useful service for free

Social Proof
Another Human nature is if you are not sure what to do, ask people , look at the behavior of others - which might guide your actions
—especially your peers.

EX:- Comedy  shows have used laugh tracks for such a long time. Or - affiliations of well-known organizations help us to build trust.
On the web you see ‘Subscriber count’ / ‘Social Shares’ / ‘Customers also viewed’/ ‘Reviews’ or the Testimonials

Imitations
Brain cells that called Mirror Nuron - The discovery of mirror neurones owes as much to serendipity as to skill. The sciences of mirror neurone could be very interesting but before we delve into that let examine what heck is this . In a nutshell ‘a special class of brain cells fires not only when an individual performs an action, but also when the individual observes someone else make the same movement’

Let me put this in an easy way – We are in Restaurant, someone is delighted with a certain dish, we want the same dish to be relished.  We saw people rushing to the movie theatre to watch ‘Hangover ‘ – and we decide we must watch it in the coming weekend.
This how emotions relate to purchasing behavior  , and no wonder this is how campaigns stimulate our mirror neurons (and empathy)

 This has to be the hot topic among online marketers too. Example: You see a person facing a HOT KFC Chicken Burger and stretching his hands with his rolling eyes. If there is a ‘Buy button’   , next thing – you will hit the button and buy it, I bet –why-well in my next blog I shall explain in details. I feel what you feel!!

There are other attributes relating to Human behavior and psychological traits draws experience silently.  Such as Evocation, Identification and may form of Visual Clues – particularly Subliminal.   Putting them all together may not do any justice at all. Let them reveal gradually. But the bottom line is UX is the consequences of these attributes plus the situation, and being a consultant, designer we need to how to provide interfaces which help user to be more productive and less error prone.


26 comments:

  1. Great post! I am actually getting ready to across this information, It's very helpful for this blog.Also great with all of the valuable information you have Keep up the good work you are doing well.

    digital marketing company in india

    ReplyDelete
  2. This was so useful and informative. The article helped me to learn something new. android Training in Chennai

    ReplyDelete
  3. Such a great articles in my carrier, It's wonderful commands like easiest understand words of knowledge in information's.

    AWS Training in Chennai

    ReplyDelete
  4. A very well-written post. I read and liked the post and have also bookmarked you. All the best for future endeavors. Getting some solution regarding.


    Bangalore Web Designing Company, Web Development Company Bangalore

    ReplyDelete
  5. Such a great articles in my carrier, It's wonderful commands like easiest understand words of knowledge in information's.
    Flats Cleaning in Chennai

    ReplyDelete
  6. Insightful information shared. One can also get the details of architecture in maharashtra only at SMMCA Nagpur.

    ReplyDelete
  7. It's very helpful for this blog.Also great with all of the valuable information you have Keep up the good work you are doing well. scorehero.net

    ReplyDelete
  8. I like your post. It really useful with me. Thanks for sharing these useful information!
    happywheels3game.com

    ReplyDelete
  9. This article is really fantastic and thanks for sharing the valuable post.

    http://word-cookies-answers.com

    ReplyDelete
  10. I was very impressed by this post, this site has always been pleasant news. Thank you very much for such an interesting post. Keep working, great job! In my free time, I like play game: facebooklite.com.br. What about you?

    ReplyDelete
  11. Thanks for the information you shared. Please share useful information with your friends regularly
    http://papasgamesonline.com

    ReplyDelete

  12. Thanks for sharing such a useful information with us.
    website development company

    ReplyDelete
  13. Anonymous3:13 AM

    very nice thanks for this information to us i just studied your this is wonderful information to us.this is very interesting to learn.thanks
    MSBI Training in Chennai

    ReplyDelete
  14. This article is really fantastic and thanks for sharing the valuable post.
    sushi-cat2.com

    ReplyDelete
  15. I realize that nothing is fair but I'm still trying. I just want to do my best and what is possible
    povaup

    ReplyDelete
  16. Thank you, so Much admin have a nice day :) you information about weight loss is very easy and simple.
    pocafashion

    ReplyDelete
  17. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know. Nice! thank you so much! Thank you for sharing.
    b612az.com

    ReplyDelete
  18. Really it was an awesome article...very interesting to read..You have provided an nice article....Thanks for sharing..
    Android Training in Chennai
    Ios Training in Chennai

    ReplyDelete
  19. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work.

    supersmashflash2s.com

    ReplyDelete
  20. I have read your article, the information you give is very interesting.
    pocatravel

    ReplyDelete
  21. Your article is very interesting. I think this article has a lot of information needed, looking forward to your new posts. Get permission to share:
    http://returnman3game.com

    ReplyDelete
  22. Your post is interesting. Hope you have more useful posts like this
    vex3.games

    ReplyDelete
  23. I prefer before you start acting, you need to think and plan each step in order to get a better solution.

    ReplyDelete
  24. In order to clearly understand all aspects of this time, it is necessary to analyze those moments that are very important for this.

    ReplyDelete