The Spectator

It is being said that Digital advertising is getting powerful now than it ever has been. But where does the UXM(User Experience management) Stands? Are we lagging behind the trend?  If there is enough research has already made to demystify consumer psychology in the IT sphere? Does the current research have any significant values on consumer behaviour? Does it tends to offer very limited views, and is of little practical value? Who are the netizen that consumed UXM solution in today’s world?  Does the end result of such fragmented research often leaves major “soft” behavioural issues unaddressed or unaccounted. In the view of above Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behaviour as because the anthropological approach focuses on the influences of culture and society on the individual consumer’s behaviour; it emphasizes participant observation and academic analysis of consumer behaviour t...

Yahoo!'s New "Anthem" Ad - The most amazing home videos are here 'Dynamic logic' an online-ad-research group analyzed 170,000 online ads database and come to a conclusion which strongly emphasized on the aesthetics which to be enhanced among the online advertisements. They have determined that creative factors such as persistent branding, strong calls to action and even human faces make for better ad recall, brand awareness, effectiveness and purchase intent. Now I believe Creative is what person reacting to and which is why the brand has to come out from the banner ads. The graphics has to be more pictures dominative, more emotional, use human emotions their face, expressions, and stay simple.  The ads that really reach out, that really touch a person and at the same time call them to action are the ones which have the most success. An example is much awaited! Right and what could be better than mention yahoo “its you”(its called anthem) campaign wh...

Coke's and Pepsi's Twitter accounts give each brand personality, making them more appealing and human to consumers. Consumers form a friendship-like relationship with their favorite brands, become advocates, and continue to buy while simultaneously providing "free" advertising via word-of-mouth and social media. http://twitter.com/cocacola http://twitter.com/pepsi