The Spectator

Did you hear about Feedback Loop / Kerios/Trigger /Simulation/ and so on? They are just those words associated with psychology, precisely how human behave and how their Attitude does shape up, and what instigate to their habit changes. I have learnt they and they have made their entrance in UX too long back. Nevertheless, it’s never too late to learn. Now I always wondered what drives people toward action and let me tell you why. I am an Information Architect Living in Kolkata erstwhile Calcutta and I do UX to earn a living. Besides living that is my passion too, to know more about the fluids inside the brain. I wanted to know why and how the word SALE creates such a huge impact on us that we tend to buy randomly without any prior need. This is the time we should take deep dive down and unpack the hidden treasure. How? Psychologists would have loved to explain these and we may found thousands and thousands of line written various websites. They talk about   Rorsc...

how does audio can change the User Experience around us Let me now come to the main point - the experience vibe, how does this Friday Night Blue – services slipped inside the UX realm. Let’s accept (though, there is no denial) we all live in a world where all of us are connected to each other – digitally. We engage ourselves through a wide variety of services and devices. No big deal right, yes. But the big thing is when you are not quite into you, would you afford to search apps and instruct that damn device to take you back at normality. Do tell me yes! You need ‘Siri’ right, She is supposed to do everything a personal assistant would do for you. I wish if I had ‘Jeevs’ the immaculate and loquacious Reginald Jeeves , from P. G. Wodehouse series who is witty enough to handle any tumultuous situation and have a hands on experience in rescue act, whenever is needed. Ask Bertie! Audio and the User Experience so intertwined to each other, aren’t they? Let me tell you digi...

In pursuit of - ' Hang - Over ' Phil, Stu and Alan wake up with Doug missing and no memory of the previous nights was there, it is said: "What happens in Vegas, stays in Vegas." But for Bradley Cooper (Phil) , Zach Galifianakis (Alan), Ed Helms (Stu) that was too much , too many things which perhaps shouldn’t stay . Those who watched Hangover series (most of us did) know very well what an ugly effect it can bring, if you booze with Rohypnol ("roofies").  Oh! Boy, how on earth we can live on a Friday night without alcohol – without Hangover? Nope  ! Here you get me wrong; I still in favour of – Friday Night Blues –but Hangover? Eggggg ! That’s the last thing we want, aren’t we? So how do we fix it? Well, lately I come to know about some services, that might help us in doing so  ( needless to say, I am anUX Consultant, information architect Kolkata , work in service industry… so I look at the services and the experience vibe) Morning Fresh ( h...

It is being said that Digital advertising is getting powerful now than it ever has been. But where does the UXM(User Experience management) Stands? Are we lagging behind the trend?  If there is enough research has already made to demystify consumer psychology in the IT sphere? Does the current research have any significant values on consumer behaviour? Does it tends to offer very limited views, and is of little practical value? Who are the netizen that consumed UXM solution in today’s world?  Does the end result of such fragmented research often leaves major “soft” behavioural issues unaddressed or unaccounted. In the view of above Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behaviour as because the anthropological approach focuses on the influences of culture and society on the individual consumer’s behaviour; it emphasizes participant observation and academic analysis of consumer behaviour t...