The Spectator

Crowdsourcing is the online distribution of certain tasks to crowds of experts and enthusiasts. It is an act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. Problems are broadcast to an unknown group of solvers in the form of an open call for solutions.The term has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. For example, the public may be invited to develop a new campaign or carry out a design task (also known as community-based design) for your brand. Perceived benefits of crowdsourcing include: Problems can be explored at comparatively little cost, and often very quickly. The organization can tap a wider range of talent than might be present in its own organization. Crowdsourced Creative Services OpenAd.net OpenAd.net (ht...

I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic. Comcast Corporation digital cable service, the largest cable television company, the second largest Internet service provider (high-speed Internet,) one of the brands that uses interactive in a beautiful way. Check out the site. It is press worthy the way in which user interacts with others in the website. http://www.comcasttown.com/ Uniqlo has just launched a new microsite to present it Women collection. The world they picture this time is all pink and you can't help thinking about Barbie with a touch of Pink Panther. It has been focusing on delivering a rich user experience that could possibly drive online sales. The links are as follows. http://www.uniqlo.com/jp/campaign/women/ http://www.uniqlo.com/us/ K-Swiss has refreshed the look of its Kspace website with the help of Perfect Fools. The website combines beautiful shots of K-Swis...

We are living in the rapid changing world of web, everyday some new sounds buzzing through the air, some new words or jargon (whatever you may like to say) is occupying more space of your favorite blog, forum and even in some website. Social networking sites, web apps each of them have something to offer very new, a cutting edge stuff which you never experienced before. Recently I was reading about the Canvas which is a part of (HTML element). I have encountered few unknown words ‘WHATWG !’ is one of them, let’s get rid of the abbreviation to make it easier, it is actually Web Hypertext Application Technology Working Group.The group was founded by individuals from Apple, the Mozilla Foundation and Opera Software. Their main objective is to focus on three areas. HTML 5 (formerly titled Web Applications 1.0) is the fifth major version of the HTML and has been adopted by the W3C. Web Forms 2.0 is an update to HTML forms. referred by W3C Web Controls 1.0, which is not actively being wor...