Anthropological Approach to Experience Marketing
It is being said that Digital advertising is getting powerful now than it ever has been. But where does the UXM(User Experience management) Stands? Are we lagging behind the trend? If there is enough research has already made to demystify consumer psychology in the IT sphere? Does the current research have any significant values on consumer behaviour? Does it tends to offer very limited views, and is of little practical value? Who are the netizen that consumed UXM solution in today’s world? Does the end result of such fragmented research often leaves major “soft” behavioural issues unaddressed or unaccounted. In the view of above Anthropology is becoming an increasingly popular source from which to borrow tools to investigate marketing and consumer behaviour as because the anthropological approach focuses on the influences of culture and society on the individual consumer’s behaviour; it emphasizes participant observation and academic analysis of consumer behaviour t...