The most viewed online viral campaign of 2008
XXX - Diesel Commercial - Click here for more amazing videos Recently DIESEL a major global brand of clothing took an audacious route to drive awareness of the events surrounding the company’s 30th anniversary celebrations, releasing the XXX “Safe For Work” viral video onto an unsuspecting global web audience. The video, twisted the ‘dirty thirty’, anniversary celebrations concept into a far warped and provocative meaning, featuring ‘80’s pornographic video scenes reconfigured with crude hand drawn illustrations painted on top of them. The viral campaign had received 6 million tracked views, with coverage on more than 600 site, as well as being reported on TV. To date the total views stands at over 20 million (all with no media investment), and the video continues to remain relevant and deliver brand equity. Qualitatively, the campaign provoked more engagement with viewers generating thousands of comments from the online viewers. Significantly it has grabbed most the pres...